Arbor is a digital energy platform and home energy advisor that helps consumers automatically lower their electricity rates. Operating in deregulated energy markets across 13 states, Arbor simplifies the complex process of choosing an electricity supplier, allowing homeowners and renters to find and secure lower rates without changing their utility company or incurring fees. The company's mission is to provide abundant, affordable, and renewable electricity to everyday people, saving users an estimated $500 annually. Arbor earns referral fees from energy supply partners, making the service free for users.