Go-to-Market Lead (Individual Contributor)

Remote, Contract

Fledge

We are a boutique search firm connecting exceptional Talent with the most innovative companies and products that positively impact our societies.

We present a tailored-made solution between fine consulting and flexible recruitment process outsourcing:

• Fractional Talent acquisition advisory
• Recruitment operation tooling
• On-demand Talent Search

We’re the trusted partner to some of Europe’s most exciting startups and now looking for a Go-to-Market Lead to lead the charge in shaping a bold, data-driven, and creative outbound strategy that sets a new standard for recruitment.

This is a unique opportunity to build a modern B2B sales engine from scratch, using automation, insight, and a deep love of technology to fuel real business growth.

In this role, you will:

• Own and build the B2B lead generation funnel from the ground up
• Design and execute go-to-market campaigns across channels, tools, and partnerships
• Use AI tools, Sales Navigator, CRM (Attio or HubSpot), and Gdrive to optimize lead sourcing and outreach
• Run experiments and iterate quickly to improve conversion and pipeline performance
• Provide weekly reporting on progress, campaign results, and insights
• Conduct market and data analysis to identify key trends and opportunities
• Collaborate with the founder and recruitment team to align sales and brand positioning
• Push the boundaries of what’s been done in recruitment marketing and B2B automation
• Take full ownership as an individual contributor, with potential to grow into a lead role

Required Skills and Qualifications

• 1–5 years of experience in B2B marketing, sales ops, lead generation, or GTM strategy
• Background in Marketing, Sales, or Business (degree or equivalent experience)
• Hands-on experience with tools like Sales Navigator, Attio or HubSpot, Gdrive, and AI-powered productivity tools
• Strong understanding of the startup ecosystem—ideally with former startup or agency experience
• Tech-savvy and excited by automation, experimentation, and growth tactics
• Friendly, proactive, creative, and comfortable working independently
• Excellent communication skills in English (written and spoken)
• French language skills are a big plus
• Bonus: Experience with sales enablement, cold outreach, or freelance client acquisition

Preferred Skills and Qualifications

• Experience using analytics platforms to drive strategy
• Experience in B2B marketing within the recruitment sector, specifically in lead generation and client engagement.
• Understanding of recruitment metrics and analytics to drive targeted marketing strategies
• Experience with account-based marketing (ABM) strategies tailored for B2B recruitment

In return, we will offer you:

• Supportive leadership who prioritizes your professional development
• Good caring company culture looking after your well-being
• Modern hardware and software
• Remote friendly workspace
• Team building events
• Competitive salary and bonus plan

🌈 Diversity, Equity, Inclusion and Belonging

We are committed to enabling everyone to feel included and valued at our workplace. We believe both the company and its culture are strongest when composed of diverse experiences and backgrounds.

That is also why:

• We have flexible working hours
• We trust people to work remotely

All qualified applicants will receive consideration for employment without regard to age, color, family, gender identity, marital status, national origin, physical or mental disability, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws.

ℹ️ Important

If you have a medical condition or an individual need for an adjustment to our process, and you believe this may affect your ability to be at your best - please let us know so we can talk about how we can best support you and make any adjustments that may be needed.

In case of any doubts or questions, please contact - julien@fledge.net