Impiricus is a healthtech platform that revolutionizes how pharmaceutical companies engage with healthcare professionals (HCPs). Founded by physicians in 2020, it leverages AI-powered technology and real-time channels to provide HCPs with dynamic, on-demand access to critical pharma resources and trusted information. The company aims to improve physician workflows and patient outcomes by fostering more effective, data-driven interactions, bypassing traditional communication barriers in the pharmaceutical industry. Impiricus offers tools for product launches, guideline updates, and personalized messaging, integrating seamlessly with existing systems.